
Keese’s Cheeses Slice
Insights into small food business marketing
Cultivating growth strategies and marketplace wisdom for artisanal producers, our small food business marketing blog shares sustainable strategies that strengthen your foundation while you create exceptional products.
We curate insights on business development, strategic partnerships, effective social media, and specialty food trends that matter to you.
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Specialty Foods Leading Edge: Native Harvest Value Added
As a broadening segment of the population, eco-conscious consumers are well-worth our consideration. These are the folks who buy the seconds and misfits, shop their farmers markets, eat pastured Heritage-breed meats, care about the terroir in their wine and their locavorious dairy products. If you produce ‘it’, these are your target market.
Penicillium Camemberti is not on the Endangered Species list
Penicillium Camemberti is a genetic sport. Penicillium Camemberti is the mold spore which gives camembert and brie their bloomy white rind and their oozy paste.
Point of View Grant Writing
When you get to your narrative, primed to explain what the grant will mean to your outfit: STOP. Click away from the application files. Go back to the page where the grant was originally posted. Read their objectives carefully. See if you can track down past awards for the same grant.
Why do I need a mission and vision statement for grant applications?
A mission statement tells the world who you are, what you do, and who you serve. A vision statement positions you, your organization, for its future goals and accountability. That sounds simple enough. But what are they for if you’re not trying to make a bazillion bucks off clever merch slogans?
For Chefs: How to use up all that artisanal cheese
Most chefs in the US know that a cheese plate offering on the menu is risky. Artisanal cheese has a short shelf-life.

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